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Our story

We built UserNudge because product signals were being wasted.

Every SaaS product generates thousands of meaningful user moments every day. Most of them go unnoticed — or arrive too late as a support ticket or churn event. We built UserNudge to close that gap.

Our mission

UserNudge exists to help SaaS teams act on the moments that matter — before users stall, churn, or leave value on the table.

We believe product-led growth works best when behavior, context, and timing align. Our platform is built to make that alignment automatic — so teams spend less time analyzing and more time growing.

What we believe

The principles that shape how we build and how we work.

Signal over noise

We build for clarity. Every feature we ship should make it easier to act on what matters and ignore what doesn't.

Trust through transparency

We are honest about what our platform does, how it works, and what it cannot do. Trust is the foundation of every customer relationship.

Bias toward action

We don't just surface insights — we connect them to actions. The gap between data and doing is where we operate.

Helpful, not interruptive

Our product philosophy mirrors our brand: guide without interrupting, prompt without annoying, and reward without manipulating.

The team behind UserNudge

Product-led growth practitioners who built the tools they wish had existed.

Isabel Reyes - Founder of UserNudge
Founder

Isabel Reyes

10y marketing growth operator and leader turn founder

Join us in building the future of in-app growth.

We are a small, focused team that moves fast and ships things that matter. If that sounds like your kind of environment, we would love to hear from you.

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